Sidlab Haircouture announcing new products
Sidlab Haircouture is an innovative new product collection designed to merge superior quality hair care with cutting edge fashion. The product line has been developed by a team of leading stylists who believe that hair is their fabric and their job as designers is to cleanse, colour, cut, weave, style, manipulate, and choreograph the hair.
The design team has focused on producing products that are functional, yet extremely gentle on colour treated hair. “Our collective experience and exposure as hair stylists and salon educators in the fashion industry has led us to understand the growing need for high quality hair care products that are both flexible and gentle on the hair. We decided to fill that need by creating products that provide extreme style without the worry of damaging the hair with long-term use.”
To back up their claim, Sidlab Haircouture has produced products that are free of Sodium Laureth Sulphates, making them one of the most colour safe and gentle products on the market. The cleansing and repairing agents also contain sunscreens, milk-silk proteins and mega-moisture providing the utmost in long-term care for styled and colour treated hair. The Sidlab Haircouture team spent three years developing and perfecting their initial product line and conducts all R&D and testing of their products exclusively in top salons throughout the US and Canada. Sidlab’s first product on the market was Satin Shine Drops, with their top-selling product being Fibrous Texturizer. They are scheduled to add 12 new products to the collection to be released the next few months.
Sidlab Haircouture products include: Lather (the most colour gentle shampoo on the market), Rinse (moisturizing conditioner) and Repair (rated the best reconstructor).
Sidlab Stylecouture products include: Satin Shine Gloss, Body Styling Creame, Clay Texturizer, Fibrous Texturizer and Wool.