Portland Fashion Week: Hot & Healthy Hair Care Line

Introducing Sidlab Haircouture

What
This October, Portland-based, Sidlab Haircouture is taking the fashion and hair industries by storm with a new line of high performance products that are dynamic in application and use yet gentle on humans, hair and the environment. Sidlab products are packed with the power to smooth, hold, curl, volumize, texturize and more without commonly used, but potentially harmful, ingredients such as parabens, sodium laureth sulfate and alcohol. A perfect compliment to the nation’s first fully sustainable fashion week, Sidlab’s talented team of stylists will put Sidlab products to work churning out 25 fresh and forward looks each night.

Where
PFW @ Cascade Shipyard, 5555 Channel Drive on Swan Island, Portland, Oregon

When
Daily from October 19th to 24th, 2007 – Hair/Makeup Call @ 4pm, Pre-Show Party @ 6pm, Fashion Show @ 8pm

Who
The Sidlab team have been the hair pros behind-the-scenes at a number of runway shows including Catwalk, Become X, and Rock the Runway in Portland as well as J Lindberg in Sweden and Dare in Denmark.

Why
While the green-savvy consumer is well aware of potentially harmful ingredients like parabens and sodium laureth sulfate, many are just now learning about the serious risks they may pose. Sidlab Haircouture products deliver high-style results without sacrificing health or the environment, while the pink ribbon logo and “Become aware, love is in the hair!” tagline on every Sidlab product help to increase awareness.

How
For tickets to Portland Fashion Week visit www.portlandfashionweek.net. For more information, product samples, or the opportunity to go backstage to meet and talk with  the Sidlab Haircouture team in action, please contact Joseph Martorano, 503-841-5179, Joseph@ChartreusePR.com.

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