Portland Fashion Week: Hot & Healthy Hair Care Line

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Introducing Sidlab Haircouture What This October,

Portland-based, Sidlab Haircouture is taking the fashion and hair

industries by storm with a new line of high performance products that

are dynamic in application and use yet gentle on humans, hair and the

environment. Sidlab products are packed with the power to smooth, hold,

curl, volumize, texturize and more without commonly used, but

potentially harmful, ingredients such as parabens, sodium laureth

sulfate and alcohol. A perfect compliment to the nation’s first fully

sustainable fashion week, Sidlab’s talented team of stylists will put

Sidlab products to work churning out 25 fresh and forward looks each

night. Where PFW @ Cascade Shipyard, 5555 Channel Drive on Swan Island, Portland, Oregon When Daily from October 19th to 24th, 2007 – Hair/Makeup Call @ 4pm, Pre-Show Party @ 6pm, Fashion Show @ 8pm Who

The Sidlab team have been the hair pros behind-the-scenes at a number

of runway shows including Catwalk, Become X, and Rock the Runway in

Portland as well as J Lindberg in Sweden and Dare in Denmark. Why

While the green-savvy consumer is well aware of potentially harmful

ingredients like parabens and sodium laureth sulfate, many are just now

learning about the serious risks they may pose. Sidlab Haircouture

products deliver high-style results without sacrificing health or the

environment, while the pink ribbon logo and “Become aware, love is in

the hair!” tagline on every Sidlab product help to increase awareness. How For tickets to Portland Fashion Week visit www.portlandfashionweek.net.

For more information, product samples, or the opportunity to go

backstage to meet and talk with the Sidlab Haircouture team in action,

please contact Joseph Martorano, 503-841-5179, This email address is being protected from spambots. You need JavaScript enabled to view it..

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