Sidlab in Stylist July 2011 “what is ♥sidlab haircouture?”

Sidlab is the culmination of founder Eric Alan Nelson’s career as a stylist in Beverly Hills and Portland. Together with his celebrity stylist brother, Eric and Richard have worked with such celebrities as Sharon Stone, Nancy Reagan, Martha Stewart and Naomi Campbell. Based out of Portland, Oregon, Sidlab is created by stylists for stylists, tested for four years on Portland Fashion Week runways and in salons, never tested on animals.Until now there has been a divide between healthy products and high performing products. Sidlab’s design is to deliver healthy, eco-conscious products that won’t fall flat on a runway or photo shoot, but are also practical enough for everyday styling. Sidlab products are packed with the power to smooth, hold, curl, volumize and texturize; super charged products free of parabens, and sulfates, color safe and 100% recyclable. Sidlab sells only direct to licensed professionals, and strives to bring a fresh, innovative and inspirational direction to the world of styling.